Please watch this first [less than 3 minutes]. Then consider what we are doing:
- We are blurring the lines between virtual reality and real sport by integrating movement into VR and VR into movement.
- We have the power to define a VR activity as sport… real sport.
- Our prime underlying game – Racket:Nx – has all of the qualities and characteristics that would enable it to qualify as an Olympic sport.
The metaphor of red and blue oceans describes the market universe.
Red oceans represent all the industries in existence today – the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the ocean bloody; hence, the term “red oceans”.
Blue oceans, in contrast, denote all the industries not in existence today – the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.
A great example of blue ocean strategy was the Nintendo Wii. In 2006, Nintendo released the Wii, which used unique motion controls. The Wii was wildly successful, becoming one of the biggest selling platforms in history.
We can do the same, and much more, with Racket:Nx as the HomeGame.