The primary visions of our effort describe our approaches to almost everything, including especially how we should market and promote Olympic Virtual Tennis: Organically.

Our prime Federation Objective describes the scope and extent of this effort, which is to Enable the Essence of Tennis Everywhere:

Add to this the image of our strategic vision, and everything is clear:

Our most important Marketing Priority is to present and grow Olympic Virtual Tennis ORGANICALLY, as a new discipline of tennis, from the roots of our existing infrastructure to the leaves of the strategic tree.

Therefore our most important Marketing Goal is to align Olympic Virtual Tennis with the roots and system of the sport as they are today: the training and coaching system, the competition system, the financial support system, and the rewards system.

Our Virtual Tennis does not immediately require and would not soon benefit from separate systems of promotion, recruitment, training, and competition. In fact, the cost of creating new promotional and operational pathways would be a distraction from the lower-cost implementation that we could immediately effect.

For instance, we proved in Lake Nona that event activation is simple, both physically and on-line.

That experience can be applied directly to the present ITF event calendar, and staffed by volunteers:

Similarly, it can be applied to other existing tennis events, up to and including the Davis, Fed, and Hopman Cups, and the other Major Championships:

The Real Point of Tennis Itself is its Social Impact.
Now, the connection of Sport with Technology and the Internet Gives Us Whole New Paths.

Youth Sport is a Bigger Business than Ever… But Too Many Are Being Left Behind.

So… we had an idea to spread the magic of what we are doing… to EVERYONE.

Every Partner Here Has a Reason to Do This, to Get to the Magic $150 USD Number for Students.

See what seniors have done and are doing with the Wii:

In 2010…

…and in 2019!

Imagine what people, of all ages, will do with THIS.

The AARP is the largest Senior [50+] organisation in the world, with over 38 million members.

We have met with the AARP Director of The Alcove, and she has committed to work with us to implement Virtual Tennis, if we go forward.

Apple blazed a trail that we can still follow.

The Ultimate Sport/Technology/Society Connection.

“We have thought about every path through life except movement… athleticism… sport.”

And, yes, this would be NEWS.

All Driven By and For Olympism.

The Ultimate Sport/Technology/Society Connection.